Strength Coaching in San Francisco + Online
Do it for you.
Do it scared.
Physical freedom through strength training
9+
Years Coaching
1,000s
Hours Coached
100s
People Coached
Physical freedom through strength training
Whether you're after a barbell PR or just want to feel better in your own body — I'll build a plan around your schedule, not the other way around.
Hands-on coaching tailored to your goals, schedule, and experience. Every rep counts — and I'll be there for all of them.
Full programming, check-ins, and form review — delivered via a phone app wherever you are. Train on your schedule without giving up quality.
We work together to build a resilient, strong, capable, pain-free body and mind.
Feel better, move better, perform better. No fluff — just smart, consistent training that builds a foundation you'll use for life.
Hi, I’m Geoff Price, a strength coach based in San Francisco. I’ve been a coach for 9+ years, have accumulated thousands of hours coaching individuals and groups, and love nothing more than seeing my clients and athletes reach their goals.
I’m on a mission to help busy professionals lead larger lives of physical freedom through strength training. I specialize in helping people get out of chronic pain and strengthen their bodies, so they can build the confidence and resilience to take on anything life throws their way. I work with a lot of women getting into strength training for the first time.
No long applications or pressure. Just a real conversation to see if we're a good fit — then we get to work.
We'll spend 20–30 minutes talking about your goals, your schedule, and what you've tried before. Zero pressure.
If it's a good fit, I'll build a fully personalized program around your life — not the other way around.
Regular check-ins, adjustments, and coaching to keep you moving forward consistently over the long haul.
1:1 sessions at CrossFit 7x7 in San Francisco.
I coach Women's Strength, Functional Bodybuilding and Olympic Lifting classes at CrossFit 7x7. Come lift with us.
Full programming and form review through the app.
Don't just take my word for it. Here's what clients say about training with Price Barbell.
Geoff is the reason I am as strong as I am. In my 40s, I decided I wanted to get better at power lifting and ultimately compete. Through his Women's Strength program I got so much stronger and better at my lifts. He is a thoughtful, intentional coach who understands what women athletes need from a coaching and motivation standpoint. Would highly recommend anyone starting a program or looking to get stronger to connect with Geoff. The difference in his approach is noticeable.
I started working out with Geoff because I wanted to gain muscle. Alzheimer’s and osteoporosis run strong in my family and I want to stay strong and healthy for my daughter. It has only been a year and I am so much stronger! He ensures proper technique so you don’t get hurt and keeps the workouts interesting and fun. Strongly recommend!
I had never lifted weights before working with Coach Geoff. I started strength training with him over two years ago and have not left! He makes everything accessible and is so knowledgeable. He is deeply sensitive to your needs, and also knows when to push you. I trust his expertise & guidance entirely and always have fun working with him!
Still unsure? Book a free call and ask me directly.
Yes. Every program is built around your experience level, and we start where you are. I'll teach you the lifts step by step and progress you at a pace that feels good.
Yes. Helping people get out of chronic pain and strengthen their bodies is what I specialize in. We'll talk through your history on the free call and build your training around it.
Online coaching goes wherever you go. You get full programming, check-ins, and form review through the app, and we adjust your plan to whatever equipment you have.
No commitment required. Let's find out if Price Barbell is the right fit for you.